STP marketing

STP marketing is a very famous strategic marketing module. The meaning of STP is segmentation, targeting, and positioning. In today's world, for a specific purpose, this module is used in businesses. It is considered as one of the best model embodiment for the instant change in focus from a product-centric approach to a customer-centric approach. And it allows the company to understand and grasp more about who they are trying to reach and how to build themselves to achieve great...

Retail management

Have you heard about the term retail management and know the actual meaning of this. If you don't then no need to worry about this. In this article, you will get to know about retail management. Various types of questions what is retail management?. What role does it play?. What is the scope of this? Available courses throughout the world?. And many more. So no problem you will get the answer to all your questions. All your doubts will be...

Oyo business model | How does Oyo business work?

Oyo business model, Oyo (online room booking service) is very popular in India. The CEO of Oyo rooms is Ritesh Agarwal. Its headquarter is situated in Gurgaon Haryana India. It was founded in the year 2013. Earlier it was started with the single hotel room service in India, but if we see it now it has to turn out as a very large network in India. Oyo is considered one of the world's largest hotel network brand. It is spread throughout...

How to do marketing analysis of a company in 2021

What is meant by marketing analysis? marketing analysis is an asset of the market which tells us about the quality and quantity. In the marketing analysis of a company, we can evaluate the strength, weaknesses, threats, and opportunities of the company. The main aim of market analysis is to developed the consequences on how to operate your business thoroughly. It also gives general information about customers and competitors. We can collect and make a record of all the essential information....

Business growth strategy allows the business to expand their business.

To survive in the business growth is a main factor. Near about 60% of startups are demolishes after 2 years and after 10 years this number goes on only 40% , because of their Business growth strategy from the day they started. They have their proper vision. Most of the 60% do not have their proper planning and due to lack of there planning and there non effective strategies they can’t be able to take good jump. The good planning and...